BrainStation hosted an Industry Day project where students from each class worked together on a hackathon-stype project. We were given the task of helping the NYC Mayor's Office with gathering accurate Cost of Living data for New York City.
In this scenario, our user sees the ad above while riding the subway for a free ride if he completes the survey. He opens his smartphone's camera and scans the QR code on the ad.
Once the user has selected "Take Survey", they are taken to this screen, where the beginning of the Cost of Living survey begins. The user then fills out the following screens with their information. After completing the survey, the free ride information is sent to their email address that was collected on this screen.