The public restroom situation in New York City is problematic, as shown below. This has led most people to rely on private businesses for restrooms
after laying out the How Might We statement and the pain points of my persona, I created several user stories pertaining to restrooms in NYC. The User Stories were then categorized by user type, which was tourists, New Yorkers, parents, and disabled people
the core epic that came from my user stories was filtering nearest restrooms by user's individual wants and needs. So I focused on making a filter option for my users.
Now that I have identified areas of opportunity for a digital solution to my persona's pain points, I created my core value proposition to guide my design for my mobile app.
provide users with the locations of restrooms near them with the ability to filter the results by restroom amenities to better meet the user's needs.
After determining the task flow for the app, I began sketching possible layouts for the screens in the task flow. Below you can see a few options I explored for each screen. During the sketching process I utilized the Crazy 8 process in order to quickly explore a range of different layouts.
After finalizing my layout plans on paper, I moved on to low fidelity wireframing in Figma
Now that I had a general flow laid out for my app, I conducted two rounds of user testing with five participants each round to get feedback on my product and identify areas that needed improvements
the scenario presented to participants was to imagine they are a father of two children who needs to find a restroom with a changing table by using the WeeGo application
Now that I had the flow of the app and a low-fidelity prototype done, it was time to start figuring out what WeeGo really was as a brand.
I started the Brand Identity process by creating a “More A than B” list, then I chose adjectives that I felt WeeGo embodied
I extracted colors from my Moodboard to create WeeGo’s brand colors. These extracted colors ranged from blue to green, ultimately I went with blue as my primary color because it felt more clean and also is a nod to NYC’s flag color
After extracting colors from the moodboard, I made sure the combinations I was using passed WCAG AA compliance for accessibility considerations.
After choosing my brand's color palette, I moved on to brand typography. Typography is one of my favorite subjects, so I did an in depth search for fonts for WeeGo.